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Reviewer:
Iluvthe80s
Few
bands embodied the era of pop-metal like Bon Jovi. By merging
Def Leppard's loud but tuneful metal with Bruce Springsteen's
working-class sensibilities, the New Jersey-based quintet developed
an ingratiatingly melodic and professional variation of hard-rock
— one that appealed as much to teenagers as to housewives. Bon
Jovi skillfully employed professional songwriters to give their
songs, especially their power ballads, an appropriately commercial
sheen, inaugurating a trend that dominated mainstream hard rock
and metal for the next decade. They also made simple performance
videos that emphasized lead singer Jon Bon Jovi's photogenic good
looks, and these clips helped propel 1986's Slippery When Wet
and 1988's New Jersey into multi-platinum status around the world.
Both records were criticized for being more pop than metal, as
well as being targeted toward teenyboppers, yet the group managed
to subtly change their image in the early '90s, moving away from
metal and concentrating on straightforward arena-rock and big
ballads. The shift in style worked, and Bon Jovi were the only
American pop-metal band of the '80s to retain a sizable audience
in the '90s.
Jon Bongiovi spent most of his adolescence ditching school to
play rock & roll, usually in local bands with his friend David
Rashbaum. Bongiovi's cousin Tony owned the famous New York recording
studio the Power Station, which was where Jon hung out. He was
hired as a janitor, and soon, he was recording demos at the Power
Station with several famous musicians, including members of the
E Street Band and Aldo Nova. One of these demos, "Runaway," became
a hit on local New Jersey radio, and Bongiovi formed Bon Jovi
to support the song, recruiting not only Rashbaum, but also guitarist
Dave Sabo, bassist Alec John Such and drummer Tico Torres. Soon,
Bon Jovi was the subject of a major-label bidding war, and the
group — or, according to some reports, just Bongiovi — signed
to Polygram/Mercury in 1983. Upon signing, Jon changed his last
name to Bon Jovi in order to de-emphasize his ethnic background,
and Rashbaum adopted his middle name Bryan as his last name. Before
the group entered the studio, Bon Jovi replaced Sabo with Richie
Sambora.
Bon Jovi's eponymous debut album was released in 1984, and "Runaway"
became a Top 40 hit. Following its success, Tony Bongiovi sued
the band, claiming he developed their successful sound; the group
settled out of court. The following year, 7800 Fahrenheit was
released and went gold. Despite the band's respectable success,
Bon Jovi weren't becoming the superstars they had hoped, and they
changed their approach for their next album, Slippery When Wet.
Hiring professional songwriter Desmond Child as a collaborator,
the group wrote 30 songs and auditioned them for local New Jersey
and New York teenagers, basing the album's running order on their
opinions. After ditching the original cover of a busty woman in
a wet T-shirt for the title traced in water on a garbage bag,
Slippery When Wet was released in 1986. Supported by several appealing,
straightforward videos that showcased the photogenic Jon, the
album eventually sold nine million copies in the U.S. alone, helping
usher in the era of pop-metal. Two songs, "You Give Love a Bad
Name" and "Livin' on a Prayer," reached number one, while "Wanted
Dead or Alive" reached the Top Ten, and Bon Jovi were established
as superstars.
Bon Jovi replicated the Slippery When Wet formula for 1988's New
Jersey, which shot to number one upon its release. New Jersey
was only slightly less successful than its predecessor, selling
five million copies and generating two number one singles, "Bad
Medicine" and "I'll Be There for You," as well as the Top Ten
hits "Born to Be My Baby," "Lay Your Hands on Me" and "Living
In Sin." In 1989, the band supported Cher, who was then dating
Sambora, on her Heart of Stone album, which was recorded while
the group was in the midst of an eighteen-month international
tour. Following the completion of the tour, the band went on hiatus.
During their time off, Jon Bon Jovi wrote the soundtrack for Young
Guns II, which was released in 1990 as the Blaze of Glory album.
The record produced two hit singles in the number one title track
and the number 12 "Miracle," as well as earning Grammy and Oscar
nominations. The following year, Bon Jovi reunited to record fifth
album, Keeping the Faith, which was released in the fall of 1992.
While the album didn't match the blockbuster status of its predecessors,
largely because musical tastes had shifted in the four years between
New Jersey and Keep the Faith, it was nevertheless a big hit,
and its more straightforward, anthemic sound produced the hit
single "Bed of Roses." A hits collection, Cross Road, followed
in 1994, and in the fall of 1995, they released These Days, which
proved to be a bigger success in Europe than America. After appearing
in the 1996 film Moonlight and Valentino, Jon Bon Jovi released
his first official solo album in the summer of 1997. Three years
later, Bon Jovi regrouped and released Crush. — Stephen Thomas
Erlewine
SOURCE:
All Music Guide
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